CCBF is well-known for its professional seminars covering a wide array of topics. Speakers include experts on publishing, digital marketing, social media, and content creation. These events aspire to promote communication and cooperation between professionals and share the latest children’s literature industry trends with all attendees.
09:45
10:30
Moderator:
Lucja Gawkowska (Poland), Foreign Programmes, Senior Project Manager, Polish Book Institute.
Speakers:
Jadwiga Jędryas (Poland), Publisher/Foreign Rights Director, Dwie Siostry Publishers
Karolina Jaszecka (Poland), Owner/Rights Agent, KaBooks Rights Agency
Katarzyna Konopka (Poland), Publishing Director, Wilga Publishing House
*Consecutive interpretation in Chinese and in English
10:30
12:15
International Professional Programmes
International Children’s Reading Promotion Dialogue - Children's Books from China: Forty Years Going Global
Official Conference Room (Copyright Zone)Approved by:
International Board on Books for Young People (IBBY), Shanghai United Media Group
Co-organised by:
Children’s Reading Materials Working Committee of the Publishers Association of China, International Board on Books for Young People China Section (CBBY), Organising Committte of Shanghai International Children’s Book Fair, Shanghai Xinhua Distribution Group Co., Ltd, Organising Committee of Bologna Children’s Book Fair
In collaboration with:
China Children’s Press and Publication Group, Hunan Juvenile & Children's Publishing House
Special Media Partner:
China Publishers Magazine
Moderator:
Irene Zhang (China), Chief Writer, China Publishers Magazine
Welcoming Regards:
Shereen Kreidieh (Lebanon), President, Hans Christian Andersen Award Jury
Ma Xingmin (China), Chairman, International Board on Books for Young People China Section (CBBY); General Manager, China Children’s Press & Publication Group
Li Hui (China), Deputy Party Secretary and Vice Chairman of Hunan Publishing Investment Holding Group, Vice Chairman of China South Publishing & Media Group
Elena Pasoli (Italy), Director, Bologna Children’s Book Fair
Keynote Speeches:
Bai Jing (China), President of China Publishers Magazine, Vice President of China South Publishing & Media Industrial Research Institute
Report Release:
A Dream Reaching Out to the World – Chinese Children's Books Going Global: Forty Years and Beyond
Hai Fei (China), Former President of CBBY, Former President & Editor-in-Chief, China Children's Press & Publication Group
Cai Gao (China), 2026 Hans Christian Andersen Award Winner for Illustration
Cao Wenxuan (China), 2016 Hans Christian Andersen Award Winner for Writing
Zhang Mingzhou (China), Chairperson, Life Tree Cultural Promotion Center
*Guest list in speech order
*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge. The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.
11:00
12:00
Moderator:
Grazia Gotti (Italy), Co-Founder Accademia Drosselmeier; Author, Critic, Advisor
Speakers:
Du Han (China), Senior Editor, Shanghai 99 Readers’ Culture
Lucilla Faedda (Italy), Foreign Rights Manager, Topipittori
Philip Giordano (Italy), Illustrator
Germana Raimondi (Italy), Foreign Rights manager, Editor, Orecchio Acerbo
*Consecutive interpretation in Chinese and in English
13:00
15:30
International Professional Programmes
International Children’s Reading Promotion Dialogue - Building the Future Generation of Readers: Best Practices and Policies for Reading Promotion
Official Conference Room (Copyright Zone)Approved by:
International Board on Books for Young People (IBBY), Shanghai United Media Group
Co-organisers:
China’s Reading Materials Working Committee of the Publishers Association of China, International Board on Books for Young People China Section (CBBY), Organising Committte of Shanghai International Children’s Book Fair, Shanghai Xinhua Distribution Group Co., Ltd, Organising Committee of Bologna Children’s Book Fair
In collaboration with:
China Children’s Press and Publication Group, Shanghai Juvenile and Children’s Publishing House
Special Media Partner:
China Publishing & Media Journal
Moderator:
Ma Xuefen (China), Deputy Chief Editor, China Publishing & Media Journal
Welcoming Regards:
Keynote Speeches:
Nie Zhenning (China), Former member of the 10th–12th National Committee of the CPPCC, former President of China Publishing Group, renowned publisher and writer
Shereen Kreidieh (Lebanon), President, Hans Christian Andersen Award Jury
Yang Jia (China), Professor of University of Chinese Academy of Sciences
Asa Bergmann (Sweden), Head of Astrid Lindgren Memorial Award
Chen Huina (China), Deputy Director, National Library of China Children’s Library
Agnieszka Rasińska-Bóbr (Poland), Deputy Director of the Polish Book Institute
Ma Xingmin (China), Chairman, International Board on Books for Young People China Section (CBBY); General Manager, China Children’s Press & Publication Group
*Guest list in speech order
*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge. The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.
16:00
17:20
International Professional Programmes
Chinese and Global Children’s Book Retail Market Analysis: 2026 Trends and Data
Official Conference Room (Copyright Zone)Moderator:
Solene Xie (China), Founder Yanchang Literary Agency
Keynote Speech:
Speaker:
Yang Lei (China), CEO, Beijing OpenBook Information Technology Co., Ltd
Panel Discussion:
Moderator: Zhang Mingzhou (China), Chairperson, Life Tree Cultural Promotion Center
Speakers:
Nguyen Huu Quynh Huong (Vietnam), General Director, Slowbooks Publishing and Education Company Limited
Carla Oliveira (Portugal), Managing Director and Publisher, Orfeu Negro
Francesca Segato (Italy), Rights Manager, Just Right
*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge. The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.
16:45
17:30
International Professional Programmes
Between the Real and the Imagined: Building Worlds for Children
(Hybrid Zone)Moderator：
Wang Ximin (China), Research Fellow, Shanghai Chenshan Botanical Garden
Speakers：
Ben Hoare (UK), Science Writer, Author, Editorial Consultant of BBC Wildlife
Jérôme Poncin (Belgium), Children’s Author, Actor, Puppeteer, Theatre Director
*Consecutive interpretation in Chinese and in English
10:00
11:00
International Professional Programmes
Award Winners’ Series – Back to the Origin: Where Are the Boundaries of Children's Books?
Official Conference Room (Copyright Zone)Moderator:
Xiao Xiang (China), Host, “PICTURE BOOK Bon Bon Town" | WeChat and Podcast
Speakers:
Jon Klassen (Canada), Author, Illustrator
*Simultaneous interpretation in Chinese and English
11:30
12:30
International Professional Programmes
Children Plus” Spoken Words, Painted Worlds: Fables, Fairy Tales, Picture Books
Official Conference Room (Copyright Zone)Moderator:
Grazia Gotti (Italy), Co-Founder Accademia Drosselmeier; Author, Critic, Advisor, Curator Children Plus
Speakers:
Lucilla Faedda (Italy), Foreign Rights Manager, Topipittori
Ida Amalie Svensson (Norway), Literary Agent, Cappelen Damm Agency
Tang Tang (China), Children's Literature Author
*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge. The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.
13:00
15:00
Moderator:
Daniela Marmocchi (Italy), International Guest Relations & Events, Bologna Children's Book Fair
Speakers:
Vesna Caselotti (Germany), Co-Founder and Author, Weltentdecker Verlag
Steven Deng (China), General Manager, Nanjing Zhongtian Lemeng Culture & Technology Co., Ltd
Teemu Leppälä (Finland), Founder & CEO, Sleetfleet
GeumJoo Lin (South Korea), Co-founder and CEO, CO.MINT INC., Rights Agent for DreamingKite Corp. - BookGorae
Lee Jiun Lok (Malaysia), Founder, baba baa
David Reiter (Australia), CEO, Interactive Publications Pty Ltd
Irene Sparre (Denmark), Executive Producer and Founder, Sparre Production
Dahye Yang (South Korea), Executive Producer, KT
*Consecutive interpretation in Chinese and in English
13:30
14:30
International Professional Programmes
Award Winners’ Series – Reaching Childhood: Pathways and Futures in Children's Literature
Official Conference Room (Copyright Zone)Moderator:
Tang Ning (China), Editor, Juvenile & Children's Publishing House
Speakers:
Bart Moeyaert (Belgium), Author
GirlneYa (China), Writer
*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge. The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.
15:00
16:30
International Professional Programmes
Innovative Exploration in Children's IP Commercialization
Official Conference Room (Copyright Zone)Co-organiser:
China Publishers Magazine
Moderator:
Bai Jing (China), President of China Publishers Magazine, Vice President of China South Publishing & Media Industrial Research Institute
Speakers:
Mao Ernan (China), Vice President, First-Class Director, China National Theatre for Children
Yu Xin (Australia), CEO, Lumière Pavilions
Ding Yuan (China), Project Editor, 21st Century Publishing Group
Piao Zexing (China), Deputy Editor, Hun Zhi
Zhu Yuchen (China), Chairman, Beijing Chongli Yuhua Film & Television Culture Co., Ltd.
*Guest list in speech order
*Chinese only
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge. The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.
