Co-organiser: China Publishers Magazine
In recent years, the children’s publishing market has been undergoing significant transformation and reshaping, facing challenges such as dramatic shifts in distribution channels, demographic changes (declining birth rates), and intensifying price wars. In this context, some outstanding children’s publishing institutions have raised higher demands for the protection and innovation of original content, aiming to break through the bottleneck of content homogenization. Concurrently, they are strengthening strategies such as new media marketing, brand development, building private platforms, and cross-industry synergy, thinking outside the box to address multiple challenges and future uncertainties.
Notably, a group of “innovative forces” skilled in internet operations, adept at traffic management and new channel development, has teamed up with leading children’s publishing institutions in China to enter the children’s book industry. They are proactively fostering new perceptions of children’s books among readers, demonstrating tremendous vitality. China Publishers Magazine and the China Shanghai International Children’s Book Fair are co-organising this Conference inviting representatives from children’s publishing institutions in China to share their exploration in self-reinvention and sustainable development paths.
Moderator:
Irene Zhang (China), Chief Writer, China Publishers Magazine
Speakers:
Bai Jing (China), President, China Publishers Magazine, Vice President of China South Publishing & Media Industrial Research Institute
Huang Huang (China), Vice President, China Publishers Magazine, Vice President of China South Publishing & Media Industrial Research Institute
Shi Yan (China), General Manager, Children's Fun Publishing Co., Ltd.
Li Wei (China), General Manager, Children's Book Editing Center Division, China South Booky Culture Media Co., Ltd.
Pan Yibo (China), Vice General Manager of Beijing Publishing Center, 21st Century Publishing Group
* Guest list in speech order
* Simultaneous interpretation in Chinese and English
Tips:
The themed forum is open to all onsite visitors. The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require.
