As the largest segment within the book market, the dynamics of children’s book market have consistently garnered significant attention. According to OpenBook, during the first half of 2023, Chinese children’s books experienced a notable decline in their share of the total sales price in all book categories, a drop greater than that of the overall market. In recent years, while children’s book sales have witnessed some remarkable success on short-video e-commerce platforms, the pricing inconsistencies in the industry and “discount wars” have had a substantial impact, particularly for publishers who prioritise high-quality publications. The radical change in sales channels is affecting, and in some cases, revolutionising the traditional publishing model from the bottom up. In light of all this, how should the children’s book publishing industry be “regenerated” and revitalised? OpenBook will analyse the situation of Chinese children’s books in the market in the first three quarters of this year through a series of the latest data, providing us with insights and forecasts on the developmental trends and future directions within the children’s book market. Simultaneously, distinguished international publishers from the United Kingdom, France, Russia, and the Philippines will convene at a roundtable discussion organised by Elena Pasoli, Director of the Bologna Children's Book Fair. Together, they will enlighten us with their perspectives, broaden our horizons, and unravel the dynamics of their respective book markets. They will delve particularly into the shifts and trends in the children's book market.
Keynote speech: Chinese Children’s Book Retail Market Analysis
Yang Lei (China), Executive Vice President, OpenBook
Panel Discussion: New Trends in the International Children's Book Market
Elena Pasoli (Italy), Director, Bologna Children’s Book Fair
Katrina Gutierrex(UK), Commissioning Editor, Lantana Publishing
Ekaterina Kashirskaya (Russia), Publisher, A Walk Through History PH
Mauro Spagnol (UK), Director, Books-Everywhere
Hedwige Pasquet (France), Chairman, Gallimard Jeunesse
*Simultaneous interpretation in Chinese and English.
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The organisers reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require.