Programme Overview

During the CCBF, a variety of programmes will be hosted. They are: Conferences & Seminars that aim to promote exchange of ideas and business cooperation; the Golden Pinwheel Young Illustrators Competition and the Illustrators Survival Corner launched to inject new life into the global children’s book industry; the Chen Bochui International Children's Literature Award that honours professionals of children's literature who have made a great contribution to children's literature around the world; the Authors Festival that brings together renowned authors from China and overseas; the Shanghai Visiting International Publishers project (SHVIP) that offers foreign publishers the opportunity to gain detailed insight into China’s publishing landscape; reading promotion activities for the public, such as workshops, new book releases, and book signings; as well as Connecting the City extension events that span the entire city.

Here is the programme overview of CCBF 2018:

Nov 08 2018

14:00 16:00

Chen Bochui International Children's Literature Award

Chen Bochui International Children’s Literature Award Ceremony

Shanghai Baoshan International Folk Arts Exposition Centre

The Chen Bochui International Children’s Literature Award is one of the longest–running literary prizes in China, as well as one of the most important awards presented by CCBF. It honours authors, illustrators and professionals of children's literature who have made a great contribution to children's literature in China and the rest of the world.

This event is reserved to professionals working in the field of children’s literature.
If want to attend the ceremony, please RSVP at ccbf.vip@bfchina.net

Venue: 4788 Hu Tai Road, Baoshan District, Shanghai City, China

19:00 21:30

SHVIP

SHVIP Book Pitch Party

Light Space—Xinhua Books

The SHVIP Book Pitch Party is the kickoff of CCBF copyright-related activities, it is also one of the highlights in the Fair’s SHVIP publishers fellowship agenda. The international fellows and local publishers will pitch their best titles to the audience in a challenging three-minute timeframe. An entertaining and inspiring event followed by a networking cocktail.

If you are interested in attending the Book Pitch Party, please RSVP: ccbf.vip@bfchina.net

Partners: Pearl Art Museum, Light Space Xinhua Books
Event location: Light Space—Xinhua Books, Aegan Plaza, 7F. Wuzhong Rd, 1588. SHANGHAI (Metro: L10 Longbai Xincun)

Nov 09 2018

10:00 12:00

Conferences & Seminars

Who Sells? How To Sell?—Distribution and Marketing in a Changing Children's Publishing Ecosystem

Official Conference Room, Copyright Zone

In a country large as a continent where digital media play an essential role in people's lives, book distribution is facing dramatic transformations. Those changes are of special relevance to the children's book business since it is now the number one publishing segment for retail sales in China.

On one hand, online bookstores are challenged by new pure players—such as social network platforms on parenting, reading and education—who now run their own sales channel. On the other hand, traditional bookstores are getting back into the game with innovative marketing concepts.

Chinese publishing professionals will analyse the fascinating changes operating in this renewed ecosystem.

Organised by Shanghai International Children's Book Fair (CCBF), OpenBook

Chair: Yang Lei (China), Deputy General Manager, OpenBook

* Simultaneous interpretation between Chinese and English

Participants

Lin Dan (China)

Founder and CEO, Yourbay

Lin Dan, founder and CEO of Yourbay, boasts 17-year experience in business operation, enterprise management and entrepreneurship. Since its inception, Yourbay, whose vision and mission is to “encourage parent-child reading in every family”, has been committed to providing professional reading instruction services and a variety of reading solutions.
Due to her remarkable contributions to the reading promotion program, Ms. Lin Dan earned the title of “Annual Reading Promoter” in the 2014 Chinese Book Industry Awards, and “Top 10 Brilliant Reading Promoters” during the 2014 Beijing Reading Festival. In 2016, Ms. Lin Dan was present at the Times Square as one of the “Top 100 Political and Business Elites”, and was awarded “Parent-child Reading Promotion Ambassador”. The following year, Ms. Lin Dan was the winner of “Zhimi Brand Influence Award” and “Zhimi Perseverance Award”. This year, Ms. Lin Dan was honored with the “Beijing March 8 Red-flag Bearer” award.
Ms. Lin Dan herself has long adhered to the education model of “taking extensive reading as a way of life”. Through several hundred lectures held across China, she went further to popularize the idea of “nurturing children’s growth by parent-child reading” among tens of thousands of families.
Liu Yu (China)

General Manager of Children's book Dept., E-Commerce China Dangdang Inc.

LIU Yu has been working for DangDang 14 years, since 2014, he has been working in Book department, used be director of lifestyle and Technologie books, senior director of purchasing dept., now he is in charging of Children's book section.
Pan Yibo (China)

Sales Director, Shanghai Poplar Culture Project Co., Ltd.

PAN Yibo started his career in Juvenile & Children's Publishing House in 2002, and built the Marketing Department from ground up. In 2007, he joined Poplar Publishing's subsidiary in China, responsible for marketing and sales, where he had witnessed the picture book growing into an independent category in a burgeoning market.
During the past 11 years, Poplar has achieved remarkable success, with a bookstore listed into New York Times pick of “The 20 Most Beautiful Bookstores in the World”, 482 picture books published, and annual sales exceeding 100 million. New projects like Poplar Picture Book Tour and monthly magazine have created profits. Independently operated monthly magazine Moe (萌) has experienced for 3 consecutive years an annual sales growth rate of 200%, with an innovative and exclusive publishing approach.
Yang Lei (China)

Vice President, OpenBook

Yang Lei holds a Master of Science degree in Management and is Vice President of OpenBook.
Having joined OpenBook in 2006, he was transferred in 2008 from consulting to the market promotions department. He has also worked in a variety of companies, including publishing groups, publishing houses, publishing companies (both foreign and domestic), the press and publications bureau, and digital publishing companies. Throughout these roles he has demonstrated a devotion to serve customers with valuable information and strategies. His clients have included the China South Publishing & Media Group, the Xinhua Winshare Publishing and Media Company, Southern Publishing & Media, Phoenix Publishing & Media, China Machine Press, China CITIC Press, China Mobile Reading Base, and the China Unicom Reading Base.
Zhang Yuqin (China)

General Manager of Distribution Dept., Jieli Publishing House

ZHANG Yuqin has been working in distribution for publishing industry for over 15 years. Her main focus is children’s book distribution. She joined Jieli Publishing House in 2008. She has gained a rich experience on children’s book’s online and offline distribution and marketing strategies.
Jiang Li (China)

Shanghai Xinhua Media Chain Co., Ltd., Deputy General Manager

Jiang Li holds a Master’s degree from the Chinese Language and Literature Department of East China Normal University. She worked as the General Manager of Shanghai Bookcity. She is currently deputy general manager of Shanghai Xinhua Media Chain Co., Ltd, in charge of marketing, IT and cloud development department.
Zhang Ge (China)

Director, Beijing Bravetime Tech Co., Ltd.

Zhang Ge has 19 years' working experience in children's books and 10 years' working experience in children’s book operations on internet. He served as Marketing Director of Douban’s Publishing Department and worked for both Amazon and JD.com, where he was in charge of the children’s books. At present, he is responsible of the book department at V store.

10:00 11:30

Programme Overview

Chen Bochui International Children’s Literature Award Ceremony

SHVIP Book Pitch Party

Who Sells? How To Sell?—Distribution and Marketing in a Changing Children's Publishing Ecosystem

Participants

Master Class: “From Illustration to Exhibition: How to Showcase Children’s Art”

Participants

Creative Workshop: “Doodling, Drawing, Playing: Illustration Warm-up Exercises”

Participants

Portfolio Review

Reviewer

Master Class: “Picture Books on China from Around the World”

Participants

Creative Workshop: “Because It’s a Book”

Participants

East Meets West—Picture Books Today Across Cultures

Participants

Observers of the Publishing Industry—Trade Media Take a Look at the Children's Book Market

Participants

Portfolio Review

Reviewer

40 Years of Economic Reforms in China—Past, Present and Future of the Chinese Children's Book Publishing

Participants

What Makes a Classic Picture-Book Character?

Participants

Portfolio Review

Reviewer

Creative Workshop “The Objective of the Camera and the Eye of the Picture Book Maker”

Participants

Balancing Digital—Augmented Publishing, Apps and children's books

Participants

"The Never Ending Story"—International Trends in Children’s Literature

Participants

Creative Workshop: “I Need a Spark of Inspiration Every Day”

Participants

Children’s Publication and Licensing Forum

Participants

“The Content and the Container”—Picture Books as Design Objects

Participants

“The Content and the Container”—Picture Books as Design Objects

Portfolio Review

Reviewer

2018 Hans Christian Andersen Awards Winners in Conversation

Participants

Masterclass “Golden Pinwheel Reunion!—A Public Discussion with the 2018 Jury and the 2017 Winners”

Participants

Creative Workshop: “Fast-drawing sketching workshop”

Participants

Listen Up! Audiobooks and Paid Audio Content - Global presence and future trends

Participants

“Bologna Heads Up”—Meet Daisy Zuo!

Participants

Portfolio Review

Reviewer

Master Class: “A Few Keys to Editing Picture Books”

Participants

Portfolio Review

Reviewer

Who Takes the Prize?—A Closer Look at Children's Book Awards

Participants

Creative Workshop “How to Create a Smart Dummy”

Participants

Masterclass “Professional tools for illustrators: brand image, self-promotion and portfolio”

Participants

An Overview on International Trends and New Creative Processes

Participants