CCBF is a content-oriented platform, which puts knowledge exchange and discovery at the centre of its mission. A variety of programmes carefully curated by a team of children’s book experts are: Conference & Seminars that aim to promote exchanges of ideas and business cooperation; the Golden Pinwheel Young Illustrators Competition and the Illustrators Avenue launched to foster young talents and inject new life into the global children’s book industry; the Children Plus event stream that casts light on an important category of books every year; and professionals who have made a great contribution to children's literature around the world; reading promotion activities for the public, such as workshops, book launch and signing sessions that take place at the fair and all across the city as part of the Connecting the City initiative.
