The China Shanghai International Children’s Book Fair (CCBF) will return from 14 to 16 November 2025 at the Shanghai World Expo Exhibition and Convention Centre (SWEECC).
For those familiar with CCBF, it’s no secret that illustration has always been at the heart of our fair. One of the strongest testaments to this commitment is the Golden Pinwheel Young Illustrators Competition — an annual event created to spotlight emerging artists, support their career development, and give their pioneering work the visibility it deserves.
What is Illustrators Avenue?
As the art fair within the book fair, Illustrators Avenue is a vibrant and innovative platform tailored for illustrators, artists, and content creators seeking business opportunities, professional training, and industry networking.
In 2024, the Avenue welcomed 89 illustrators and art organizations from 27 cities across China, showcasing creative voices from diverse cultural backgrounds.
This year, we are thrilled to extend our invitation to international illustrators. Join this dynamic community, share your artistic vision, and unlock new professional opportunities.
Why Should You Join?
1. Connect with the Industry
CCBF attracts publishers, cultural institutions, and entertainment companies from around the world — all eager to discover fresh ideas and new talent. They’re looking for someone like you.
The creator behind the popular We Are Twinkle Twinkle series from POP MART first joined CCBF’s Illustrators Avenue in 2022.
Through their participation, their work gained industry attention — eventually leading to a collaboration with POP MART and turning their original IP into a rising star.
2. Learn and Get Inspired
All Illustrators Avenue participants receive free access to CCBF’s professional programmes, including sessions tailored specifically for illustrators.
- Meet renowned illustrators from around the world
- Attend talks and hands-on workshops at the Illustrators Survival Corner
- Receive feedback from top publishers through portfolio reviews
3. Build Your Network and Community
Tired of working alone? This is your chance to meet like-minded creatives — and maybe even finally meet your online art friends in person! Illustrators Avenue is where collaborations begin and stories are shared.
4. Sell Your Art
Promote and sell your work directly to visitors! Whether it's prints, postcards, books, or original art, Illustrators Avenue is your space to shine and connect with art lovers and potential clients.
How to Apply
Your participation will be confirmed by the CCBF Organising Team.
Note: Golden Pinwheel finalists from 2017-2025 are automatically accepted.
Fees:
- RMB 2,000 for a standard booth (3 days)
- RMB 3,000 for an upgraded booth (3 days)
Golden Pinwheel finalists from 2017–2025 enjoy a 30% discount.
Booths are allocated on a first-come, first-served basis.
Exhibitor Benefits:
- Get listed on the official CCBF exhibitor list and benefit from pre-fair media exposure.
- Receive a free exhibitor badge granting access to all professional forums, conferences, and Illustrators Avenue sharing sessions.
- Get a complimentary copy of the 2025 Golden Pinwheel Young Illustrators Competition Yearbook.
- Enjoy priority access when registering for workshops in the Illustrators Survival Corner.
Illustrators Avenue is more than just a space — it’s a launchpad for your creative career. We can’t wait to welcome you to Shanghai in November 2025.
