Call for Applications: China Shanghai International Children’s Book Fair (CCBF)


The 11th edition of the China Shanghai International Children's Book Fair (CCBF) is scheduled to take place from 15 to17 November, 2024 at the Shanghai World Expo Exhibition and Convention Centre. Participate in CCBF, the leading fair entirely dedicated to books and specific contents for children in the Asia Pacific region, to expand your business opportunities in Asia.

China Children’s Publishing Market: An Emerging Market Opportunity

Since the advent of economic reforms and opening up, particularly in the 21st century, China's children's book publishing has witnessed a surge in development, entering a flourishing "golden era" and achieving an impressive average of double-digit growth for 20 consecutive years, establishing itself as a strong "leading force" in China's publishing. With an annual publication of over 40,000 titles, a total print run exceeding 800 million, more than 300,000 titles available for sale, and sales surpassing RMB 20 billion, China has solidified its status as a major player in the children's book publishing domain. Additionally, an estimated 367 million minors are readers within this market. As a leading figure in the children's book publishing industry, China has boasted amicable publishing partnerships with over 100 countries worldwide and has made great strides in the development of children's book publishing.

As the leading fair entirely dedicated to books and specific contents for children in the Asia Pacific region, the CCBF has a solid foundation and tremendous potential to become a global Asia-Pacific copyright hub. Through its close collaboration with the Bologna Children's Book Fair (BCBF) since 2018, the CCBF has emerged as a distinguished platform for facilitating copyright trading, analyzing global creative landscapes, predicting trends in both print and digital illustration and literature, and shaping the future of creativity worldwide.

Focusing on the Cultural Exchange: CCBF Implements Five Featured Areas

Apart from dedicated areas for renowned worldwide publishing luminaries such as the BOP – Bologna Prize Lounge, Strega Prize Lounge, the CCBF has also opened the Asia Pacific New Entry Lounge for selected publishing houses from the Asia Pacific region. These publishers are known for their exceptional editorial work, many of whom have been shortlisted for the Bologna awards. Additionally, the CCBF Rights Centre warmly welcomes Literary Agents and Scouts, providing them with a comprehensive 360° CCBF experience. In an innovative move, the CCBF will establish the Original Edition Books Centre to showcase the finest books available for direct import and distribution in China. Domestic book distributors, book retailers, libraries, book stores, picture book stores and international schools will be invited to curate their selection on-site.

Facts and Figures of CCBF 2023

In 2023, CCBF brought together 478 leading publishers and children's content players from 25 different countries and territories, such as Australia, Austria, Belgium, Canada, Germany, Italy, France, Japan, Singapore, and the UK. The CCBF is consisted of stands and booths from 155 companies, with 323 Chinese publishing key players. In just three days, the fair attracted a total of 42,733 visitors, among them 19,086 professionals in the industry.

Book your stand now and benefit from the early bird discount until May 31, 2024. Get ready to meet with fellow members of the Asian and global children's book and content community!

If you have any further inquiries, please feel free to reach out to us:

Ms. Mariaelena Schiavo

T: +39-051282298 | E: