Organised jointly with Mimaster Illustrazione and BCBF, the Illustrators Survival Corner is a reference point for all picture book professionals who want to broaden their creative and career perspectives. It has become an important platform for emerging illustrators and picture professionals to acquire theoretical and practical knowledge to advance their careers. It is also a place where novices and seasoned professionals of the visual communication world can share experiences, successes and concerns regarding the profession and the market.
In 2020, the Illustrator Survival Corner featured a programme of 9 masterclasses, 7 workshops, and 27 portfolio reviews, attended by a total of 1,293 illustrators over three days.
The online event "Destination China" held after the exhibition invited Chinese picture book professionals to connect with overseas illustrators. A total of 140 overseas illustrators from 15 countries and territories benefited from the event.