Conferences & Seminars

Bringing a compelling mix of academic expertise, business know-how and innovative thinking, the CCBF Conference programme will offer 12 highly engaging seminars aiming to provide a comprehensive understanding of Chinese publishing.

Bringing a compelling mix of academic expertise, business know-how and innovative thinking, the CCBF Conference programme will offer 12 highly engaging seminars aiming to provide a comprehensive understanding of Chinese publishing.

Speakers include Michele Cobb (Audio Publishers Association, USA), book market analyst Yang Lei (Open Books, China), digital media consultant Neal Hoskins (WingedChariot, UK), children’s literature specialists Leonard M. Marcus (USA) and Maria Russo (The New York Times, USA), publishers Mallory Loehr (Random House Books for Young Readers, USA), Pascal Ruffenach (Groupe Bayard, France), Gita Wolf (Tara Books, India) and Giovanna Ballin (Corraini Edizioni, Italy), as well as children’s authors Kitty Crowther (Belgium), Eiko Kadono (Japan) and Suzy Lee (Korea).

The Official Conference Programme and Illustrators Survival Corner events are open to all Professional Visitors provided with an Official Conference Pass.

The Professional Visitor Pass allows multiple entrances to the entire period of the Fair. Pre-register for free before 5 Nov 12:00pm (GMT+8). Please click here to register. Professional Visitor Pass is available onsite at 60rmb.

The Official Conference Pass allows unlimited access to the Official Conferences & Seminars and Illustrators Survival Corner official events during the entire period of the Fair. The Official Conference Pass is now on sale. Early bird price (200rmb) available until 5 Nov 12:00pm (GMT+8). Please click here to purchase your Official Conference Pass (via WeChat Pay and Ali Pay). Official Conference Pass is available onsite at 240rmb.

Exhibitors/VIPs/Media Passes grant free access to the Official Conference & Seminars and Illustrators Survival Corner official events. For more details, please contact: ccbf@bfchina.net.

Nov 09 2018
10:00 12:00

Conferences & Seminars

Who Sells? How To Sell?—Distribution and Marketing in a Changing Children's Publishing Ecosystem

Official Conference Room, Copyright Zone

In a country large as a continent where digital media play an essential role in people's lives, book distribution is facing dramatic transformations. Those changes are of special relevance to the children's book business since it is now the number one publishing segment for retail sales in China.  
On one hand, online bookstores are challenged by new pure players—such as social network platforms on parenting, reading and education—who now run their own sales channel. On the other hand, traditional bookstores are getting back into the game with innovative marketing concepts.
Chinese publishing professionals will analyse the fascinating changes operating in this renewed ecosystem.

Partner: OpenBook
Moderator: Yang Lei(China), Vice President, OpenBook

* Simultaneous interpretation between Chinese and English

Participants

13:00 14:30

Conferences & Seminars

East Meets West—Picture Books Today Across Cultures

Illustrators Survival Corner, Central Lobby of Floor 2

In this wide-ranging discussion, a panel of experienced publishing professionals will offer a comparative look at the underlying ideas and values that characterize the picture books currently being created in Asian and Western countries. What makes an Asian picture book "Asian" and a Western picture book "Western"? Why do some picture books "travel" successfully from one national market to others, and not others? What can artists, writers, and publishers learn from each other across national borders? 

* Simultaneous interpretation between Chinese and English

Participants

13:30 15:00

Conferences & Seminars

Observers of the Publishing Industry—Trade Media Take a Look at the Children's Book Market

Official Conference Room, Copyright Zone

In the afternoon of November 9th, China Publishers Magazine, the leading media of China’s publishing industry will join hands with CCBF and five media professionals from four countries around the world, present the audience with a feast covering the most cutting-edge topics in the global children's book publishing field. China Publishers Magazine will issue the "Report of the 2018 China’s Children's Publishing Industry". In addition, experts from Publishers Weekly, Publishing Perspectives, the Bookseller, Livres Hebdo, and Bunka News will gather for the first time, share their views towards the trend of children's publishing industry, and the role of professional media in the publishing industry.

Co-organiser: China Publishers Magazine
Moderator: Ren Dianshun(China), Editor in Chief of China Publishers Magazine, Researcher of China South Publishing & Media Group 

* Simultaneous interpretation between Chinese and English

14:30 16:30

Conferences & Seminars

40 Years of Economic Reforms in China—Past, Present and Future of the Chinese Children's Book Publishing

Meetig Room 2, Floor B2

2018 marks the 40th anniversary of China's economic and social reforms, which lead the country to become one of the most developed economies in the world. These reforms have had a deep impact on every productive industry, including publishing. Taking place in Shanghai—a pioneer city of this opening process—, this high-level conference aims to review the latest 40 years of Chinese children's publishing and explore new trails for its development. It will give a voice to major Chinese stakeholders who have accompanied the renovation of the industry, and to foreign publishers who have strongly contributed to the internationalisation of the Chinese market.

Organised by Shanghai Press & Publication Administration, The Publishers Association of China, CCBF organising committee

 

* Simultaneous interpretation between Chinese and English

15:00 17:00

Conferences & Seminars

What Makes a Classic Picture-Book Character?

Illustrators Survival Corner, Central Lobby of Floor 2

At the core of almost every classic picture book is a character that children can identify strongly with. In this panel discussion, moderated by Maria Russo and Leonard Marcus, noted picture book artists from around the world will tell how such characters are created.

* Simultaneous interpretation between Chinese and English

Participants

15:30 17:00

Conferences & Seminars

Balancing Digital—Augmented Publishing, Apps and children's books

Official Conference Room, Copyright Zone

This event on connected publishing will look at some practical solutions to developing content and on paper and the screen. Publishers, readers and technology makers can benefit greatly from understanding each other and their communities. This event is for all publishers and developers. There has never been a better time to look again at a print/digital strategy and develop the necessary partners and bridge points to new technologies and established craft of publishing today.

Partner: International Publishing Weekly
Moderator: Neal Hoskins, WingedChariot (UK), Owner, Bologna Children’s Book Fair Connected Media Consultant 

* Simultaneous interpretation between Chinese and English

Participants

Nov 10 2018
09:30 12:00

Conferences & Seminars

Children’s Publication and Licensing Forum

Licensing Lounge, Copyright Zone

Moderator: Cristina Angelucci (Italy), General Manager of BM SRL, Consultant of Bolognafiere Spa

 

* Consecutive interpretation between Chinese and English

Participants

09:30 11:00

Conferences & Seminars

"The Never Ending Story"—International Trends in Children’s Literature

Official Conference Room, Copyright Zone

Far from being confined to its own universe, children's books are nourished by the transformations of its direct social context. From feminism to environmental questions, from non-fiction to art education, children’s publishing is engaged in an endless race towards new trends. What are the elements that lead to the emergence of new trends? And to which extent are those trends universal? Four specialists will give a brief account of the trends operating in their respective fields and geographical areas, before engaging a discussion on what they think could be the next “Harry Potter”...

Moderator: Bai Bing (China), Editor-in-chief, Jieli Publishing House

* Simultaneous interpretation between Chinese and English

Participants

10:00 12:00

Illustrators Survival Corner

“The Content and the Container”—Picture Books as Design Objects

Illustrators Survival Corner, Central Lobby of Floor 2

A quick look around any book store shows that picture books have become extremely sophisticated objects: astounding formats, complex printing processes, virtuous die-cuts… One cannot deny that design is an important dimension for the marketing of a book. However, when it comes to picture books, design does not only respond to commercial and marketing needs. Unlike novels where text and design usually operate separately, picture books are objects in which formal decisions interact directly with the contents.
Far from being a new reality—the Art &Crafts movement and later Brunari Munari made a full demonstration of the world of possibilities provided by the connection design/content—, it is now at the centre of attention of all picture book publishers. How can book design and production best serve the authors’ creative intentions?

* Simultaneous interpretation between Chinese and English

Participants

11:15 12:45

Conferences & Seminars

2018 Hans Christian Andersen Awards Winners in Conversation

Official Conference Room, Copyright Zone

Known as the Nobel Prize of children's literature, the Hans Christian Andersen Award has established itself as the most prestigious recognition given to children's writers and illustrators. The "Andersen" is awarded by the International Board on Books for Young People (IBBY), and the winners' press release is one of the most expected events of the Bologna Children's Book Fair, where it has become a tradition to be held every two years. The 2018 Andersen Awards marked the confirmation of Eiko Kadono and Igor Oleynikov's creative career. Guests of honour of CCBF, Kadono and Oleynikov will share their experience as children's authors in exclusive interview sessions organised with the kind support of IBBY.

Organiser: International Board on Books for Young People (IBBY), Shanghai International Children’s Book Fair (CCBF)

* Simultaneous interpretation between Chinese and English

Participants

13:30 15:00

Conferences & Seminars

Listen Up! Audiobooks and Paid Audio Content - Global presence and future trends

Official Conference Room, Copyright Zone

Co-organiser: China Publishing Today

Moderator: SHENG Juan, General manager of China Publishing Today

* Simultaneous interpretation between Chinese and English

Participants

15:30 17:00

Conferences & Seminars

Who Takes the Prize?—A Closer Look at Children's Book Awards

Official Conference Room, Copyright Zone

This seminar will walk us through some of the most significant children’s book awards across the globe, including the Newbury and Caldecot Medals, the New York Times Best Illustrated Children's Books of the Year Awards, the ALMA, the Bologna Ragazzi Awards, the Fengzi Kai Awards and the CCBF-backed Chen Bochui International Children’s Literature Award. Jury, advisors and experts will share first-hand knowledge on the nature, value and singularities of each of these important benchmarks for the industry. 

* Simultaneous interpretation between Chinese and English

Participants