CCBF 2020


The China Shanghai International Children’s Book Fair (CCBF) is approved by Press and Publication Administration, organised by Shanghai Xinhua Distribution Group Co., Ltd., China Education Publishing & Media Group Ltd., and China Universal Press & Publication Co., Ltd., co-organised by Ronbo BolognaFiere Shanghai Ltd. Launched in 2013, CCBF has quickly become an important event for the global publishing industry. It is the only fair fully dedicated to books and specific contents for children aged from 0 to 16 in Asia Pacific.

Over its seven years of development, CCBF has focused on accomplishing its moto—Embracing the Future. The fair provides a leading copyright exchange hub for children’s books. It plays an important role in promoting quality children’s literature and encourages reading culture among young children. In 2018, CCBF opened an exciting new chapter by collaborating with Bologna Children’s Book Fair (BCBF) organised by BolognaFiere. With a history of over 50 years, the BCBF is the largest children’s literature fair in the world. This thriving cooperation will better serve the current strategy of China’s publishing industry—disseminating original content worldwide and bringing the best international books to local readers—also known as the “go global, bring in” policy.

CCBF 2020 will take place on 13-15 November on the ground floor of the Shanghai World Expo Exhibition and Convention Centre (SWEECC). The fair will cover 25,000 square metres, and we expect more than 450 domestic and international exhibitors.

CCBF 2019 brought together 418 exhibitors and 102 guests from 32 countries and territories, including 186 overseas exhibitors and 57 overseas guests. Over three days, CCBF received a record number of 40,978 visitors, which include publishers, literary agents, authors, illustrators, translators, graphic designers, content developers, packagers, printers, distributors, booksellers, mobile developers, licensors and licensees, education and training institutions, cultural institutions, librarians, professional media, teachers and children’s book lovers.

Other than the exhibition itself, the fair offers a rich programme of events. Some of the most notable activities include the Conferences & Seminars, the Shanghai Visiting International Publishers Fellowship (SHVIP), the Golden Pinwheel Young Illustrators Competition, the Illustrators Survival Corner, the Children Plus Exhibition, the Chen Bochui International Children’s Literature Award, and many other events to promote reading.

This year the CCBF organisers invited 2019 Golden Pinwheel Young Illustrators Competition winner Gui Tuzi to create the CCBF new visual universe. She kept in line with the The Big Boat and use watercolours.


"I started working on this key visual during the outbreak of coronavirus in China”, Gui Tuzi explained.“I could feel that thousands of people around me were struggling against the virus, like in a real battle between humans and the disease. I think artists must follow their heart and intuitions. So, I immediately settled on this topic and decided to represent it through a tug-of-war game, on a background of waves and layers of black mountains. What I like the most are the clean and refreshing waters that represent hope and the future."This year's key visual provides a special meaning to the Shanghai Children's Book Fair, and it also attests of our current times.

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