CCBF 2021

The China Shanghai International Children’s Book Fair (CCBF) is approved by Shanghai Press & Publication Administration, organised by Shanghai Xinhua Distribution Group Co., Ltd., China Education Publishing & Media Group Ltd., and China Universal Press & Publication Co., Ltd., co-organised by Ronbo BolognaFiere Shanghai Ltd. Launched in 2013, CCBF has quickly become an important event for the global publishing industry. It is the only fair fully dedicated to books and specific contents for children aged from 0 to 16 in Asia Pacific.

Over eight editions, CCBF has thrived to accomplishing its motto—Embracing the Future. Not only is the fair a leading copyright hub for children’s books, but it is also a premium platform offering marketing solutions and crossover possibilities for a wide range of industries. CCBF plays an important role in promoting quality children’s literature and encourages reading culture among young children. Since 2018, it has entered into close cooperation with Bologna Children’s Book Fair (BCBF) organised by BolognaFiere. With a history of over 50 years, the BCBF is the largest children’s literature fair in the world. This exciting association also aims to better serve the current strategy of China’s publishing industry—disseminating original content worldwide and bringing the best international books to local readers—also known as the “go global, bring in” policy.

CCBF 2021 will take place on 19–21 November on the ground floor of the Shanghai World Expo Exhibition and Convention Centre (SWEECC). The fair will cover 25,000 square metres, and we expect over 450 domestic and international exhibitors.

In 2020, CCBF was held as scheduled, making it one of the very few international book fairs to take place physically since the beginning of the COVID-19 pandemic. It brought together 386 exhibitors including 99 overseas exhibitors from 21 countries and territories. In three days, the total number of visitors reached 18,963, among which 8,305 were professionals from 17 nationalities, representing publishing, educational and other children’s entertainment-related industries. Simultaneously, online matchmaking meetings and online broadcasting events gathered about 520,000 views.

Other than the exhibition itself, the fair offers a rich programme of events. Some of the most notable activities include the Conference & Seminars, the Shanghai Visiting International Publishers Fellowship (SHVIP), the Golden Pinwheel Young Illustrators Competition, the Illustrators Survival Corner, the Children Plus Exhibition, the Chen Bochui International Children’s Literature Award, and many other events to promote reading. All in all, the 2020 programme boasted 83 guests and speakers from 12 countries brought together in 57 official events, held as a conjunction of online and offline sessions.