Programme Overview

During the CCBF, a variety of programmes will be hosted. They are: Conferences & Seminars that aim to promote exchange of ideas and business cooperation; the Golden Pinwheel Young Illustrators Competition and the Illustrators Survival Corner launched to inject new life into the global children’s book industry; the Chen Bochui International Children's Literature Award that honours professionals of children's literature who have made a great contribution to children's literature around the world; the Authors Festival that brings together renowned authors from China and overseas; the Shanghai Visiting International Publishers project (SHVIP) that offers foreign publishers the opportunity to gain detailed insight into China’s publishing landscape; reading promotion activities for the public, such as workshops, new book releases, and book signings; as well as Connecting the City extension events that span the entire city.

Here is the programme overview of CCBF 2018:

Nov 08 2018
14:00 16:00

Chen Bochui International Children's Literature Award

Chen Bochui International Children’s Literature Award Ceremony

Shanghai Baoshan International Folk Arts Exposition Centre

The Chen Bochui International Children’s Literature Award is one of the longest–running literary prizes in China, as well as one of the most important awards presented by CCBF. It honours authors, illustrators and professionals of children's literature who have made a great contribution to children's literature in China and the rest of the world.

This event is reserved to professionals working in the field of children’s literature.
If want to attend the ceremony, please RSVP at

Venue: 4788 Hu Tai Road, Baoshan District, Shanghai City, China

19:00 21:30


SHVIP Book Pitch Party

Light Space—Xinhua Books

The SHVIP Book Pitch Party is the kickoff of CCBF copyright-related activities, it is also one of the highlights in the Fair’s SHVIP publishers fellowship agenda. The international fellows and local publishers will pitch their best titles to the audience in a challenging three-minute timeframe. An entertaining and inspiring event followed by a networking cocktail.

If you are interested in attending the Book Pitch Party, please RSVP:

Partners: Pearl Art Museum, Light Space Xinhua Books
Event location: Light Space—Xinhua Books, Aegan Plaza, 7F. Wuzhong Rd, 1588. SHANGHAI (Metro: L10 Longbai Xincun)

Nov 09 2018
10:00 12:00

Conferences & Seminars

Who Sells? How To Sell?—Distribution and Marketing in a Changing Children's Publishing Ecosystem

Official Conference Room, Copyright Zone

In a country large as a continent where digital media play an essential role in people's lives, book distribution is facing dramatic transformations. Those changes are of special relevance to the children's book business since it is now the number one publishing segment for retail sales in China.  

On one hand, online bookstores are challenged by new pure players—such as social network platforms on parenting, reading and education—who now run their own sales channel. On the other hand, traditional bookstores are getting back into the game with innovative marketing concepts.

Chinese publishing professionals will analyse the fascinating changes operating in this renewed ecosystem.

Organised by Shanghai International Children's Book Fair (CCBF)OpenBook

Chair: Yang Lei (China), Deputy General Manager, OpenBook

* Simultaneous interpretation between Chinese and English


10:00 11:30

Illustrators Survival Corner

Master Class: “From Illustration to Exhibition: How to Showcase Children’s Art”

10:30 11:30


13:00 14:30

Conferences & Seminars

East Meets West—Picture Books Today Across Cultures

Illustrators Survival Corner, Central Lobby of Floor 2

In this wide-ranging discussion, a panel of experienced publishing professionals will offer a comparative look at the underlying ideas and values that characterize the picture books currently being created in Asian and Western countries. What makes an Asian picture book "Asian" and a Western picture book "Western"? Why do some picture books "travel" successfully from one national market to others, and not others? What can artists, writers, and publishers learn from each other across national borders? 

* Simultaneous interpretation between Chinese and English


13:30 15:00

Conferences & Seminars

Observers of the Publishing Industry—Trade Media Take a Look at the Children's Book Market

Official Conference Room, Copyright Zone

What are the new trends in the global childrens publishing industry in 2018? What are the challenges and opportunities that childrens book publishers are facing worldwide? How did China Childrens publishing industry perform in 2018? Four media professionals from four countries around the world will present the audience with a feast covering the most cutting-edge topics in the global children's book publishing field. China Publishers Magazine will issue the "Report of the 2018 China’s Children's Publishing Industry", helping researchers and publishers to better understand the China market. In addition, experts from Publishing Perspectives, The Bookseller, Livres Hebdo, and The Bunka News will gather for the first time, share their views towards the trend of children's publishing industry, and the role of professional media in the publishing industry.

Organised by Shanghai International Children's Book Fair (CCBF), China Publishers Magazine

Chair: Ren Dianshun (China), Editor in Chief of China Publishers Magazine, Researcher of China South Publishing & Media Group

* Simultaneous interpretation between Chinese and English


14:00 16:30

Conferences & Seminars

40 Years of Economic Reforms in China—Past, Present and Future of the Chinese Children's Book Publishing

Meetig Room 2, Floor B2

2018 marks the 40th anniversary of China's economic and social reforms, which lead the country to become one of the most developed economies in the world. These reforms have had a deep impact on every productive industry, including publishing. Taking place in Shanghai—a pioneer city of this opening process—, this high-level conference aims to review the latest 40 years of Chinese children's publishing and explore new trails for its development. It will give a voice to major Chinese stakeholders who have accompanied the renovation of the industry, and to foreign publishers who have strongly contributed to the internationalisation of the Chinese market.

Organised by Shanghai Press & Publication Administration, The Publishers Association of China, CCBF organising committee

Moderator: Peng Weiguo (China), Deputy Director, Shanghai Press & Publication Administration


* Simultaneous interpretation between Chinese and English